Our Heritage

When you think of a company's heritage you think of a company's values and more importantly its people. It has been Dixie people throughout the years who have made Dixie what it is today. Dixie Chairman Dan Frierson said it best in his 1998 annual report letter to shareholders and associates: "The products a company makes are not as important as the people a company helps build."

Dixie has earned a heritage of being a people-based company. This value is instilled in everyone who joins the company and is quickly apparent to all newcomers. It is continuously reemphasized in the company's leadership training called the Leadership Legacy, an ongoing commitment to developing leaders at every level of the company. The program is built on Dixie's stated values, encourages ownership and accountability and promotes the acceptance of and the need for change. It is driven to benefit our associates individually as well as each of our customers.

Our Journey

• 1920: The Dixie Group began as the Dixie Mercerizing Company headquartered in Chattanooga, Tennessee.
• 1965: The company changed its name to Dixie Yarns Inc., entering the high-volume tufting yarn market.
• Late 1980s: Dixie began a restructuring plan due to challenges in the textile industry.
• 1993: Made the first major carpet acquisition, Carriage Carpets.
• 1999: Sold remaining traditional textile operations to focus solely on floorcovering.
• 2003: Sold broadloom carpet, needlebond and carpet recycling operations to concentrate on higher-end segments of the soft floorcovering markets.